First, you should know that on-page refers to content and HTML code of a page and both must be optimized to rank better on SEO London.
On-page SEO changes permanently and it is important to keep up with the latest practices.
When you write content, you should pay attention to be relevant. How you can do this? It is easy, Google itself is telling us: ” The most basic signal that information is relevant is when a webpage contains the same keywords as your search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant.” So Google still searches for keywords on your website, so you have to pay attention to them. If you feel that you cannot write SEO friendly content, you can find an SEO company London to help you in this area.
Another domain you should optimize it’s the page loading speed. You can use Google Page Speed to test the speed. If you have a score of 85 or higher, your page is performing well. If not, you should investigate and try to reach a higher score.
The Bounce rate is another important component that you should check. The Bounce Rate means the percentage of visitors who navigate away from the site after viewing just one page. If your Bounce Rate is high, it means that the content is not relevant for the visitor and you have to find out why this happens. It can be numerous factors, so if you feel overwhelm you can contact an SEO agency London to help you improve your numbers.
On-page SEO still matters so you must pay extra attention to it if you want to rank well in Google.